Western Michigan University will be a launching an entity, The Center for Principled Leadership and Business Strategy, with the goal of advancing both purpose and profit through strategic action of leaders.

At the announcement this afternoon, WMU said the new center will,

advance the principle of mutual benefit in business. Led by two business faculty members who specialize in management, the innovative new center is founded on the premise that purpose and profit can be powerfully linked through the actions and strategies of leaders. The Center for Principled Leadership and Business Strategy will provide deeply immersive learning experiences at the undergraduate and graduate levels that blur the line between education and professional business experience. - WMU

The school says the learning experiences, and related programming by the center, will be integrated between WMU and the West Michigan business community "through large-scale consulting projects, executive mentorship for students, an investment fund to support small business acquisition by MBA students and 'learning spaces of the future' to facilitate solving business problems through collaboration and technology."