First Michigan Free-Roam Virtual Reality Room Coming To Holland

I've never been to a virtual reality room but I have played VR on the Playstation, and I can contest that it is one of the most out of body experiences you'll ever take part in. A company called Zero Latency is bringing Michigan's first free roam virtual reality room to Holland, before adding locations to Ann Arbor, Detroit, Grand Rapids, and Lansing, according to Holland Sentinel. Owners and Holland natives Zachary Rhoda and Benjamin Hulst touched on their excitement for the rooms and the one being installed first at 2522 Van Ommen Drive:

We want the best for Holland. We've lived here our whole lives, and we wanted to bring the coolest pieces of entertainment here. Until those open, this is going to be Michigan's one and only. It's an eight-person, over 2,000-square-foot room where you and your friends aren't hooked to anything at all. You have a backpack that houses the computer system and your helmet camera.

When Do They Open?

This is a pretty big step up from the days of laser tag we played as kids, as you'll also be able to be joined in groups of 8, playing co-op or you can challenge your friends to 4 vs 4. There's a Far Cry and even a zombie experience in VR available as well. Their website has an email newsletter subscription admission to be the first in line when tickets become available. They're hoping for a soft open in September before a hopeful Grand Opening In October.

This will be huge for Kalamazoo as Nova VR, which operated in the Vine Neighborhood off Westnedge for 3 years, unfortunately closed in 2020.