You're not going to believe how low Michigan's Christmas spirit is according to this data.

Michigan ranked #46 out of 50 states.  Indiana #12 and Ohio #20 did far better than our Winter Wonderland.  How is this possible?

Get Century Link compared data in online activity and area culture to rank each state in the U.S. using the following weighted average as seen below:

Online Activity

  • Google searches for Christmas movies and gingerbread houses (29%)
  • Google shopping trends for wrapping paper, Christmas cards, Christmas ornaments, and “Elf on a Shelf” (28%)
  • Christmas music streaming (14.5%)
  • Tweeting about Christmas (7%)

Area Culture

  • Number of Christmas tree farms per capita (7%)
  • Charitable giving (14.5%)

Here are the 10 states with the most Christmas spirit according to the data:

  1. Washington
  2. South Dakota
  3. Utah
  4. Missouri
  5. Maine
  6. Tennessee
  7. Alabama
  8. Arkansas
  9. Virginia
  10. North Carolina

Click here to check out where all 50 states landed in the ranking.

Do you disagree with these numbers?  Let us know in the comments.


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