Pizza Hut Brings Back its Camp BOOK IT! Summer Reading Program
Remember those summers of Judy Blume books and the Goosebumps series? Well let Pizza Hut remind you. The pizza chain is bringing back it’s popular summer BOOK IT! program from the 80’s and 90’s.
Pizza Hut announced their Camp BOOK IT! which is an extension of the beloved BOOK IT! Program. The program is focused on "fostering a love for reading, rewarding those up for the challenge and keeping your kids engaged throughout the summer months with fun at-home educational activities while there may still be limited access to camps".
Bringing Back Book It!
Many will remember the original BOOK IT! reading program that came out in the early 80's that rewarded children who read a certain number of books with pizza. By the ‘90s, the program had become a national phenomenon and was pretty much a part of most classroom curriculum's where kids could earn pizza (or even a pizza party) if they hit certain reading goals.
"The BOOK IT! Program was such an integral part of the heyday of Pizza Hut and the childhoods of those we're reaching with our Newstalgia campaign," said Lindsay Morgan, chief marketing officer, Pizza Hut. "It's amazing to now be able to make reading fun for the next generation with great pizza, great books and engaging activities to fill their summer break, especially as uncertainties remain in the coming months."
How to Join Camp Book It!
.The process for participating in the digital summer adventure is pretty easy;
- Parents can register their PreK - 6th grade (ages 4 - 12) kids in Camp BOOK IT!, running from June through August, on the BOOK IT! site.
- Throughout the summer, the BOOK IT! Program will send enrolled parents fun reading recommendations and activities to extend their reading adventure all summer long.
- During those months, parents can log into BOOK IT!'s digital dashboard to track their children's reading progress throughout the program.
- When their children meet the reading goal, the parent will receive a certificate by email that includes a serialized code for a free one-topping Personal Pan Pizza from Pizza Hut. The certificate can be redeemed online, in store or via phone3.
For those parents having happy flashbacks to the fun gone by, the company is also offering a vintage BOOK IT! shirt for parents
Those in area will need to head to Waterford for the nearest Pizza Hut, or the location in Howell. If you are looking for local summer reading programs, the Genesee District Library also has a fun summer program planned. You can get information on their Tails and Tales Reading Challenge by clicking here.