Texting and Driving Turned Horror Movie

I think this new campaign by Volkswagen is a brilliant marketing plan to show people how dire texting and driving is.

Volkswagen played a new ad before the previews at a movie theater in Hong Kong recently.  The first 10 seconds were of a car driving down a road, from the driver's point of view.

Then they sent a text message to everyone in the theater at the exact same time.  And when people looked down to check their phone, the car CRASHED.  Then a message about texting and driving popped up on the screen.  It's probably staged, but still.