Firekeeper's Casino in Battle Creek is the new name sponsor for the June NASCAR race at MIS, replacing Quicken Loans.

FireKeepers 400 at MIS
Logo provided by Firekeepers Casino. Used by permission.

The three year deal was announced at a press conference Tuesday. According to media reports, Firekeepers previously had sponsored Pole Day at MIS.

From a release sent today, “FireKeepers Casino Hotel green-lights sponsorship at Michigan International Speedway for the FireKeepers Casino 400,” stated Homer A. Mandoka, Tribal Council Chairman of the Nottawaseppi Huron Band of the Potawatomi. “We are grooved to bring the fans the best experience with the horsepower of NASCAR.”

From the same release

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