Bell’s Updates Logo, Labels For Two Longtime Favorites

Traditionally, Spring is the time for refreshing, renewal, and Bell's is doing just that to two of it's longtime favorite products.

The beers aren't changing but Bell's is unveiling new labeling and logos for Kalamazoo Porter and Kalamazoo Stout.

“We’ve been brewing both of these beers since the late ’80s. Along with Amber Ale, these two were some of our first craft beers to hit the market, offering a flavorful alternative to what was pretty much the only option at the time (domestic, light beer).” - Larry Bell, President and Founder of Bell’s Brewery.

Kalamazoo Stout, whose new logo has distinctive, classic, old-school styling, debuted 31 years ago, and along with Kalamazoo Porter and Amber Ale have been three mainstays in the Bell's lineup. Kalamazoo Porter's new labeling is more stylized, modern.

While Two Hearted Ale, and Oberon may be the better known "stars" in the lineup, these three have been there since the early days and have been part of the base that Bell's has been built on.