Bell's is spiffing up the logo and packaging for its Best Brown for this Fall. The owl remains on the label, but now, the owl looks more like a sports team logo.
Not trying to make light of a tragic situation (the pandemic and the associated quarantine and shutdown), but If you believe in "if life gives you lemons, make lemonade", then this has not been a bad year for craft beer lovers.
Bell's Brewery says they are joining an initiative, "Black is Beautiful", which hopes to bring awareness to the injustices that people of color are facing on a daily basis.
Bell's is one of over 700 breweries worldwide that have signed on to this effort, that began with Marcus Baskerville, and his San Antonio, Texas based Weathered Souls Brewing.
The Covid-19 pandemic has presented us with a very long list of challenges, and at the same time, it has forced many to rethink and find new ways to do things we always have taken for granted.
In the grand scheme of things, its merely a disappointment, but Bell's Brewery has announced there will be no Oberon Day this year, due to the coronavirus pandemic and the precautionary measure being taken to keep people safe. At the same time, Bell's announced Oberon would be arriving in stores early.
For the second year in a row, Bell's Brewery is up for a USA Today award, for "Best Brewery Tour.". And they are hoping to get locals to vote in the contest. Last year, Bell's placed second, giving them both hope and incentive to win this year.