His name was Max Cooper. Chances are, until you saw it here, you'd never heard of him. But he created an unforgettable jingle.Max Cooper, who was an public relations executive a McDonald's executive and finally a franchisee, died this weekend in Alabama. He was 99.

His legacy; "“Twoallbeefpattiesspecialsaucelettucecheesepicklesonionsonasesameseedbun"

My own personal memory is...I always ended up saying "Sesame Street bun".

Source: Chicago Sun-Times