Family Beer Packs? Who Was Drinking When Coming Up With This?

It was just a normal Sunday for me yesterday, driving around with my fiancé Kaysie running some errands, when we ran across this sign!  

She ran into get a Red Bull, and I was just reading the signs outside of this party store. I couldn't help but think about putting the word "family" in beer advertisements.

Now, when I hear or see "family" in advertisements, it usually means "bring the kids" or "safe for kids." So, how does that work with beer? I can't be the only one who thought, "Family pack to beer? Who is giving beer to their kids?"

Maybe "Party Pack" would have worked a little better? Or just putting the number of cans would have been fine too.

Am I the only one who thinks it is a little strange to put "Family" on beer signs?