One of the feel good storylines of the Cubs' World Series victory was "Grandpa" David Ross. He had previously announced his retirement after the post season was over, and then in Game 7 he was thrust into the spotlight. And has stayed there in the aftermath.
In a previous post, I wrote that "what baseball does best is nostalgia". Another great example of this a Budweiser commercial that ran after the Cubs stunning Game 7 victory in Cleveland early this morning.
The thing that baseball does best is nostalgia. The thing that Nike does best is commercials. In the early hours of Thursday, just minutes after the Chicago Cubs won the World Series, this commercial ran on Fox.