What Is Jessica Simpson Selling In This Ad?

Hey...my eyes are up here...A commercial was just released for Jessica Simpson's Signature Fragrance.  On a positive note.  The 34 year old former reality TV star and former pop star looks like the life of a mother is doing her good.  She looks amazing.

However, what is going on here.  The camera pans slowly through a dessert.  And focuses on a hawk landing in a tree.  Wait...is that a VERY sexy dressed Jessica Simpson standing in the middle of an open field with her girls nearly falling out while a terrible audio track of banjos play?  I'm confused.  Click the picture below to watch the video.