cereal

The challenge is $25 to enter and you have to schedule the challenge 24 hours in advance. There is a Hungry bowl served at the restaurant. 5 of those go into 1 giant bowl. The total amount of cereal equals 20 cups, the equivalent of 2 1/2 boxes of cereal.

The possibility of a cereal shortage is very real. However, it's not the fault of the striking employees of Kellogg's.

A film crew has been in Battle Creek recently taping a new show on the history of cereal slated for the Discovery networks.

The Food Network will be heading to Grand Rapids to film a new show and spotlight the unique breakfast hot spot.

We've all heard well known music used in commercials. But the cereal people in Battle Creek may have been the first to turn that concept around and to create an original pop song to not only promote their products, but in one instance, scoring a hit song.

The crazy thing is it only costs $10. That's probably as much as the frame costed to hold it. Kellogg's has been in Battle Creek for almost 116 years, established back in 1905 when it was known as the Battle Creek Toasted Corn Flake Company

Follow your nose...to the breakfast table? A Des Moines pizza place tops their pie with a Kellogg's favorite.

Certainly it's not odd for shelves to be stocked with Limited Edition Christmas boxes of our favorite cereals, so why not have the Dia de los Muertos cereals available until November 2nd?

So what's next for Kellogg's? I'm crossing my fingers for Star Crunch Ice Cream.

Toucan Sam and Battle Creek-based Kellogg's are giving us popsicles that taste like Froot Loops cereal.