Matthew Monagle

It feels like we’ve been watching the same six or seven movies shift places on the charts for weeks now, which makes what happened this weekend such a breath of fresh air. With four new releases all cracking the charts, we’ve at least got a little bit of variety in the titles we’ll be discussing, and no The Emoji Movie near the list. I’ll put that down as a win in my book any day of the week. Here’s the estimated box office grosses as of Sunday afternoon:

It’s now been two weekends since Pennywise the Dancing Clown was unleashed upon unsuspecting audiences, and Hollywood may never be the same. Seriously. The kind of box office numbers we’re seeing right now will inspire, uh, major changes in how Hollywood tries to jump on specific trends. And while two new movies made a sort of solid showing for themselves over the weekend, the fact is this: it’s Pennywise’s world. We’re just living in it. Here’s the box office projections as of Sunday afternoon:

While most of the articles regarding the new Hellboy remake have focused on the lack of involvement by Ron Perlman and Guillermo del Toro, it’s worth nothing that Selma Blair’s Liz Sherman was also an integral part of del Toro’s franchise. Neither fully human nor fully supernatural, Blair’s character served as an important transition point between the film’s two worlds (as well as the main love interest of the titular character). So maybe it’s about time we poured one out for Selma Blair as well; after all, she had just as much involvement in the success of the franchise as anyone.

Well, that’s kinda awkward timing. On Thursday of last week, the New York Times published an article titled “Attacked by Rotten Tomatoes,” an in-depth look at the popular review aggregation site and the role it may have played in this summer’s disappointing box office numbers. The article ends with a prolonged examination of the various ways that studios are trying to “battle Rotten Tomatoes on multiple fronts,” seemingly accepting the idea that Rotten Tomatoes has been bad for the movie industry (despite the fact that Rotten Tomatoes is, in fact, owned by said members of the movie industry). The article may have been an interesting read for those unfamiliar with the controversy, but for those in the know, it was old news, part of an ongoing debate that tried to argue that critics were duping poor, easily misled moviegoers.

Oh, Christian Grey and Anastasia Steele. When are those two crazy kids ever going to get together? There’s is a love story we can all relate to: she, the inexperienced college student and would-be journalist, and he, the millionaire Seattle playboy, willing to teach her in the practice of love. Would their shared appreciation for BDSM be enough to overcome their differences and help them find true love? I don’t know for sure, but based on this first teaser trailer for Fifty Shades Freed, I’m going to venture that the answer to that question is yes.

As we head deeper into September, two things have become pretty clear about 2017 box office numbers: one, Hollywood desperately needs to bounce back a little bit from the doldrums of August, and two, whoever decided to hedge their studio’s bets with a September release date for a movie about a killer clown is looking like a [profanity] genius right about now. We’ll get to all of that in a moment, but first, here are the box office numbers as of Sunday afternoon:

In a weekend where no new releases cracked the Top 10 and six movies maintained their exact spot in the rankings, you’d think there would be less news worth sharing. That isn’t quite the case. Sure, as sites like Box Office Mojo have noted, this is a historically bad Labor Day Weekend for movies in theaters, but it’s also a uniquely static weekend for releases, one that even required me to create a second chart just to capture all the data points. Let’s start as we always do, with the box office grosses as of Sunday afternoon:

Welcome to Augusts, where overall weekend grosses can decline for three consecutive weekends  —  $122, $116, and $95 million, respectively  —  and a new action-comedy can be the surprise winner of the weekend. Audiences might still be interested in creepy dolls, but it was a hyper-violent buddy film about professional killers that took home the gold. Here’s the box office projections, as of Sunday afternoon:

We’ve reached the doldrums of August, where studios release the titles not marketable enough for the summer movie season and not quality enough for serious award consideration. That means an odd mixture of horror films, formerly prestigious movies that have lost a little bit of their luster, and absolute junk just looking for a few screens to dominate for a couple of weeks. Oh, and what do you know? That perfectly describes this weekend’s new releases! Gee!

With two new releases and a third movie switching from a limited to a wide release, this was a weekend of big changes at the box office. Gone are familiar stalwarts like Wonder Woman and Baby Driver, and in its place are (with respect) the also-rans of summer, a few genre-driven films looking to carve out a name for themselves in a time of year devoid of major blockbuster releases. Here are the numbers as of Sunday afternoon: