CBS and the producers of the new Stephen Colbert Late Show have come up with a unique way to promote his taking over the show. Beginning today through Sept. 22, drivers using the Waze app will have the opportunity to select Colbert’s voice to narrate their driving instructions by clicking on Settings, Sound, Voice Language and, ultimately, Stephen Colbert.

Yes, it's essentially a commercial for Waze, but it is a novelty, and might be fun. Here's how it works.

 

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