Contact Us

Mannequins Looking More Human

Say good-bye to the thin mannequin look and say hello to realistic looking ones! I think this is a great idea!

mannequin
photo-Getty Image

The one-size-fits-all mannequin is getting a much-needed makeover.

Wings Beachwear’s mannequins in Miami sport flower tattoos like some of the women who shop there. The mannequins at American Apparel’s downtown New York City store have pubic hair peeking through their lingerie. And at David’s Bridal, mannequins soon will get thicker waists, saggier breasts and back fat to mimic a more realistic shape.

“This will give (a shopper) a better idea of what the dress will look like on her,” says Michele Von Plato, a vice president at the nation’s largest bridal chain.

Stores are using more realistic versions of the usually tall, svelte, faceless mannequins in windows and aisles. It’s part of retailers’ efforts to make them look more like the women who wear their clothes. That means not only adding fat and hair, but also experimenting with makeup, wigs and even poses.

This comes after two decades of stores cutting back on mannequins to save money. Many have been using basic, white, headless, no-arms-or-legs torsos that can cost $300 compared with the more realistic-looking ones that can fetch up to $1,500. Now, as shoppers are increasingly buying online, stores are see mannequins as a tool to entice shoppers to buy.

Indeed, studies show mannequins matter when shoppers make buying decisions. Forty-two percent of customers recently polled by market research firm NPD Group Inc. say something on a mannequin influences whether they buy it. In fact, mannequins ranked just behind friends and family in terms of influence.

“Mannequins are the quintessential silent sales people,” says Eric Feigenbaum, chair of the visual merchandising department at LIM College, a fashion college in New York City.

abcnews

More From WKFR

Best of the Web

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your points and personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your points, prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account with your Facebook account, just click on the account activation button below. You will maintain your existing profile and VIP program points. After you do this, you will be able to always log in to http://wkfr.com using your Facebook account.

*Please note that your points, prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

Register on WKFR quickly by logging in with your Facebook account. It's just as secure, and no password to remember!

Not a Member? Sign Up Here.

Sign up for an account to comment, share your thoughts, and earn points to get great prizes.

Register on WKFR quickly by logging in with your Facebook account. It's just as secure, and no password to remember!