How To Pick Up Chicks

I don't know whether to laugh or lose hope in humanity.

My friend Courtney took this picture while riding the Brown Line train in Chicago Monday night.

The book is titled, "The Physical Game: A Pickup Coach's Complete Guide To Approach, Physically Lead And Bed Women."

My first thought was, "ah...poor guy."  My second thought was "physically lead?"  I'm going to lose my man card on this one.  The feminist in me can't believe this is real.

What are your thoughts?

A.    Is this a self help book for guys that have the inability to approach women?

B.     Is this a book encouraging manipulating and taking advantage of women?

C.     Is this book mean to be a joke and the guy on the train is not in on it?

Leave your answer in the comments below.