While the taste will remain the same, the logo and packaging will begin to look a bit different for Bell's beers.

Photo courtesy of Bell’s Brewery. Used by permission.

Over the past year, Larry Bell and Laura Bell, have been working with a team at Kaleidoscope to look at the imagery of each member of the Bell’s family of beers.

And today they pulled the curtain open just a bit and offered a peak at some of those tweaks to the logo and packaging.

In a release, founder Larry Bell says “We wanted to make sure our packaging and logo maintain the heritage and vision of our brands while highlighting the style of each beer, in a way that is consistent with who we are as a brewery.”

Bell's also reassure fans that favorites, like the Two Hearted Brook Trout and Oberon Sun are not going anywhere. They will actually be displayed more prominently.