"Our celebration of diversity is no secret, but this can says it front and center. No matter who you are or who you love, all are welcome at Bell's," That's Bell's CEO Laura Bell, on the addition of Sparkleberry to the 2018 line-up.The Sparkleberry Ale is part of Bell's support of diversity in Kalamazoo. Sparkleberry was originally brewed as part of Bell's sponsorship of Kalamazoo Pride in 2013. That same year, it won a Bronze Medal at the Great American Beer Festival.

For the beer snobs, here's the beer: A raspberry Belgian-style Tripel Ale. It will be available in June. and sold in 4-packs for the first time.

Bell's description is

"Slightly tart and effervescent, Sparkleberry® has a ruby red hue, an ABV of 9% and is brewed with raspberries. Cans and kegs will ship to all states Bell's distributes to, but will be very limited.

Bell's sponsorship of Kalamazoo Pride is set to continue to at least 2019. Bell's partnership with Kalamazoo Pride, the largest fundraiser of the year for OutFront Kalamazoo, will continue through at least 2019.