Struggling vegetarians can call the new Bacon Hotline at 1-855-Meat-HLP.

According to Time, Arby's has created the "Vegetarian Support Hotline" which launched Tuesday to promote their brown sugar-glazed pepper bacon.  The chain thinks the new menu item, available through July only, sounds so delicious that vegetarians will be “tempted” to eat it.

ARE YOU A STRUGGLING VEGETARIAN?  It can happen to anyone. One day you’re a tofu-carrying vegetarian, and the next, Arby’s releases Brown Sugar Bacon, making you reconsider your herbivore lifestyle. Call 1-855-MEAT-HLP to help gain control of those carnivorous impulses.

If you call the hotline, you'll will receive the support you need to resist this gateway meat and get tips on how to avoid temptation.